In the past few years, the fitness industry has been beset by controversies, with some of the more popular fitness videos being caught up in controversies over their content.
But now, a new study has suggested that these controversies may have been largely a product of people’s expectations of what a healthy, attractive body looks like, rather than their actual health.
In a series of studies, researchers have shown that the quality of videos produced by fitness companies varies depending on whether they focus on health, fitness or fitness videos.
In the first study, the researchers found that the videos produced for fitness magazines were more likely to focus on the “self-help” aspect of a person’s body.
This was found to be the most popular type of content in fitness magazines.
The second study, published in the Journal of Personality and Social Psychology, also found that more than half of the videos featured men in their videos, compared with about a quarter of the women.
While this is certainly not to say that men are more likely than women to produce fitness videos, the findings may suggest that people who are more concerned about their appearance may choose to focus more on the self-help aspect of their bodies, rather the physicality of their muscles and bones.
“In general, fitness videos focus on physicality and health, whereas self-care videos tend to be more about wellness and personal style,” said lead author Dr Chris Wilson from the University of Leeds.
“A fitness video can be very engaging, and we’re more likely if a viewer is concerned about a person being fit or fit-looking than their overall health.”
The findings are a step in the right direction, and the researchers hope that they can help people who have been frustrated by the lack of diversity in the fitness content industry.
“It may be that fitness videos are more appealing to people because they’re more attractive,” Dr Wilson told BBC Sport.
“But I think there are many more people who would enjoy a self-improvement video, as well as fitness videos.”