The fitness videos posted on YouTube have become a part of our culture and they’re changing the way we view our bodies.
A new study shows that while a lot of people have heard of the YouTube Fitness Challenge, few have been aware that they’re also using them to lose weight.
In fact, they’re actually becoming a huge marketing tool for weight loss and health.
“You see it on TV and you know that you need to lose some weight, but you haven’t really heard of it,” said Sarah S. Anderson, PhD, a professor of psychology and the author of the new study.
The fitness challenge is not a challenge to gain weight.
It’s a tool for keeping your body strong and healthy, Anderson said.
“The video is a way for people to really understand their body and its function.
They can be a little bit more informed about what their bodies are capable of and what they’re not capable of.”
It’s easy to lose the weight in a video, Anderson explained, because it’s simple.
“It’s really easy to do.
We do it to get fit,” she said.
The first fitness challenge Anderson and her team devised was to create a video that had a simple goal.
It had to be about losing 10 pounds of body fat.
It was an easy challenge to do, because most people want to lose 10 pounds in a day, she said, adding that most people will do the same if they’re looking to lose 20 pounds.
But, as she explained, the challenge wasn’t about trying to lose as many pounds as possible in a few weeks.
“I was trying to get a little closer to what I was going to be looking for,” she explained.
“And I think a lot people were like, ‘I want to look like that guy on the video, but I’m not going to lose any weight.’
And I’m like, yeah, yeah.
We’ve got to do it.
So, we decided to put the goal to a larger goal.”
So they came up with a new fitness challenge that made a bigger effort to shed body fat: the Kardashians Fitness Challenge.
The video that was created had a more realistic goal, so people who had been looking to gain 10 pounds were still encouraged to keep going.
The challenge wasn.
The Kardashes fitness challenge had a higher goal, Anderson told ABC News.
“This is not about weight loss,” she noted.
“What we were trying to do was to get someone to lose that 10 pounds and then to look at themselves in the mirror and say, ‘Wow, this is pretty good.'”
The study involved about 40 women and 45 men who completed two weeks of the fitness challenge, which included running, walking, swimming, yoga and other activity.
They also took a blood sample for the researchers to determine their energy expenditure, and then took measurements of their waist and hip circumferences and other measurements.
It found that a little more than half of the women and half of men had lost body fat during the two weeks, while the rest of the men lost weight in the same time period.
The study was funded by the National Institutes of Health.
The goal was to find out how much weight people could lose with a fitness challenge like the Kards, Anderson continued.
“There’s a big misconception that if you’re not losing weight, you’re going to look skinny,” she told ABC.
“That’s just not true.”
For the study, the researchers also used a computer-assisted method called a multivariate analysis to compare the fitness challenges to weight loss goals and found that the fitness challenged women lost more body fat, even after accounting for their age, race, gender, weight and the number of weeks in the challenge.
“So, what we found was that a lot more weight was lost with the exercise challenge than with a weight loss goal,” Anderson said, noting that it was also important to note that most of the participants in the study lost more than 10 pounds.
“If you are not losing any body fat with the fitness, you are going to have more body mass gain than if you are,” she continued.
Anderson explained that the exercise was not just about losing weight.
“In the KARDASHs fitness challenge you were not trying to go to a gym, you were trying the fitness and losing weight,” she added.
“But it wasn’t just about weight; it was about how you feel in the moment.
You feel like you can walk up a stair, or you can do some yoga and have a great workout.”
She said the women who were able to maintain the weight lost were very confident about their progress.
“These are women who are working to lose fat and are going through the exercise and losing the fat, and these women are confident about what they’ve achieved,” Anderson added.