Fitness video sharing is booming and, according to one industry veteran, it’s not just for celebrities or athletes.
The trend started in 2013 with the advent of Instagram-style video sharing platforms like Vine and Facebook Live.
It’s become a mainstream phenomenon with fitness enthusiasts and celebrities taking to social media to share fitness videos and workout routines with fans and followers.
“There’s been a lot of attention to fitness, fitness technology, fitness trends, and that’s really what people want to hear,” said Dan Wurster, a former CEO of fitness-tracking startup Fitocracy.
“There’s this sense of what they’re seeing is what’s going to get them through their day, or what they want to work out, or just what they feel like doing.
You can share a video of yourself running or biking and people will see that as good quality.””
I think the reason is because people want it to be about fitness, it really is.
You can share a video of yourself running or biking and people will see that as good quality.”
Wurster’s firm, Fitocracy, launched in 2016 to offer personalized fitness tracking and training software to businesses.
The company says it’s now providing training solutions to companies in over 60 countries and more than 70 countries worldwide.
Wurter said it’s been an amazing ride, but he doesn’t think it’s over yet.
Wurter, who co-founded Fitocracy with Mark Bittman, told CNBC that he expects to see Fitocracy expand to more countries in the coming months.
For now, Wurzer said he’s focusing on building the software to help companies in his industry better manage their fitness activities.
Fitness companies have also been quick to embrace the trend.
Fitocracy launched in 2015 and quickly became a popular destination for fitness videos to be shared.
While many fitness video sharing apps, including Vine and Instagram, are focused on capturing users’ daily activity data, Wurtz said there’s no question that Fitocracy’s fitness video platform has become an integral part of the wellness-obsessed consumer.
That’s because it helps companies make informed decisions on what fitness products are best suited for their customers.
Fitocracy’s technology tracks users’ workouts and their nutrition and calorie burn, and allows companies to quickly analyze what works for them.
In addition, the company’s mobile apps are available in more than 150 countries.
With that said, the fitness-oriented company is not without its detractors.
As of November, Fitopia was ranked #19 in the Google Play app store, and its CEO told CNBC it is constantly in talks with major fitness brands about becoming an official partner.
Although the fitness company is working to expand its user base, Wurser said it will remain focused on its core product: the fitness app.
There’s no doubt that Fitocrats video is growing in popularity.
According to a study from the U.S. National Health and Nutrition Examination Survey (NHANES), Fitocracy has surpassed YouTube in the number of videos viewed per month.
The fitness app has also been recognized by the Guinness Book of World Records as having the most popular user base in the U