Google’s YouTube channel is expected to debut new fitness videos for September as part of the company’s push to boost ad revenue in the wake of a major data breach.
The videos, which will be made available to users in the US and UK on Tuesday, are part of a broader strategy to help users stay on top of what’s happening in their favorite online communities.
The new videos will be a part of Google’s new ad campaign for Fit, which Google announced last month and which was also available in the UK, France, Germany, Spain, Brazil and Mexico.
Fit has become the fastest-growing fitness segment in the United States and the United Kingdom.
The new videos, created by the fitness app FitFitness, will begin rolling out across Google’s network this week, with more videos coming in the coming weeks.
Google previously debuted videos in the U.K. in January.
While there have been plenty of fitness videos made by the Fit app on YouTube over the years, there has never been a concerted effort by the company to bring fitness videos to its platform, which was acquired by Facebook in 2014.
That may change with the launch of FitFitter, which is based in San Francisco.
Google will also start rolling out more fitness videos through its Play Store this month, and in the months ahead.
“The future of YouTube is going to be video content,” Google’s Ted Sarandos said in an interview with Bloomberg on Tuesday.
“It’s really about making sure people can get to the places they want to go on YouTube.”
The company’s new ads will be featured in more ways than ever, as users look for the best videos to watch in the new Google News app, which launched last week.
In the future, Google may offer video ads for search, news and lifestyle videos, Sarandossos said.
Users will also be able to choose which videos to share through the Play Store, and YouTube will also offer “playlists” for different segments of the platform.
Google will be rolling out videos through the company YouTube app, but the videos will only appear in the Google News section of the app.